DICK'S Sporting Goods Extends Multi-Year Partnership With University Of Tennessee Athletics
Portfolio Pulse from Benzinga Newsdesk
DICK'S Sporting Goods has extended its multi-year partnership with the University of Tennessee Athletics. The partnership includes hosting events with coaches and athletes, engaging fans with on-site activations, and special promotions at Volunteer Village and DICK'S House of Sport in Knoxville.
October 16, 2024 | 1:20 pm
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POSITIVE IMPACT
DICK'S Sporting Goods has extended its partnership with the University of Tennessee Athletics, which includes hosting events and engaging fans with promotions.
The extension of the partnership with a major university's athletics program is likely to enhance DICK'S Sporting Goods' brand visibility and customer engagement, potentially driving sales and positively impacting the stock price in the short term.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80