THC Beverages Could Revive Struggling Alcohol Industry, Expert Says: 'Partying, Stress And Anxiety Haven't Diminished'
Portfolio Pulse from Nina Zdinjak
The article discusses the potential of THC beverages to revitalize the struggling alcohol industry. Experts at the Benzinga Cannabis Capital Conference highlighted the growing interest in hemp-derived THC beverages as an alternative to traditional alcohol. These beverages are seen as a promising growth category due to their fast-acting effects and social appeal. The article also mentions the role of Shopify in supporting the hemp industry's direct-to-consumer sales approach.
October 16, 2024 | 1:04 pm
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Shopify is supporting the hemp industry's direct-to-consumer sales, which is crucial for the growth of THC beverages. This support could enhance Shopify's position in the e-commerce market.
Shopify's support for the hemp industry through its e-commerce platform is significant as it enables the direct-to-consumer sales channel, which is a major revenue source for the industry. This involvement could lead to increased usage of Shopify's services, potentially boosting its stock price.
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