Amazon DSP Unveils Next-Generation Ad Tech For Full-Funnel Audience Reach And Performance With Enhanced AI-Driven Optimization And Streamlined Campaign Management
Portfolio Pulse from Benzinga Newsdesk
Amazon DSP has introduced a new generation of advertising technology aimed at improving audience reach and performance. The update includes enhanced AI-driven optimization and more efficient campaign management.
October 15, 2024 | 2:03 pm
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Amazon DSP's new ad tech features enhanced AI-driven optimization and streamlined campaign management, potentially boosting Amazon's advertising revenue.
The introduction of advanced ad tech by Amazon DSP is likely to improve the efficiency and effectiveness of advertising campaigns, which could lead to increased advertising revenue for Amazon. This development is significant for investors as it highlights Amazon's continued innovation in the advertising space, a growing segment of its business.
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