EXCLUSIVE: Emotional Connection With Consumers Is Secret Sauce For Any Brand To Prosper, It's Same With Cannabis, Experts Say
Portfolio Pulse from Jelena Martinovic
The article discusses the importance of emotional connection with consumers for cannabis brands, as highlighted by industry experts at the Benzinga Cannabis Capital Conference. Key figures from iAnthus Capital Holdings, MariMed, Wana Brands, and Ayr Wellness emphasized understanding consumer needs and creating a strong brand identity. The role of budtenders and the shift towards effect-based cannabis understanding were also discussed.
October 14, 2024 | 4:52 pm
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POSITIVE IMPACT
Ayr Wellness' executive highlighted the role of budtenders and the shift towards effect-based cannabis understanding.
Ayr Wellness' focus on budtenders and consumer education could improve sales and consumer engagement.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 60
POSITIVE IMPACT
iAnthus Capital Holdings' CEO emphasized the importance of emotional connection with consumers for brand success in the cannabis industry.
The CEO of iAnthus Capital Holdings stressed the importance of emotional connection with consumers, which could positively impact the company's brand strategy and consumer engagement.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
MariMed's CEO emphasized the importance of delivering products that resonate with consumers and maintaining a clear brand identity.
MariMed's focus on consumer needs and brand identity could enhance its market position and consumer trust.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 70
NEUTRAL IMPACT
The Amplify Seymour Cannabis ETF was mentioned as the panel was moderated by its portfolio manager, Tim Seymour.
The mention of CNBS is related to the panel moderation, not directly impacting the ETF's performance.
CONFIDENCE 80
IMPORTANCE 20
RELEVANCE 30