Hamlet In GTA Online? Mubi Secures Streaming Rights For Groundbreaking Documentary
Portfolio Pulse from Franca Quarneti
Mubi has acquired the U.S. cinema and global streaming rights for 'Grand Theft Hamlet,' a documentary that stages Shakespeare's 'Hamlet' in GTA Online. The film, directed by Pinny Grylls and Sam Crane, premiered at SXSW and will be released globally by Mubi next year.
October 11, 2024 | 6:56 pm
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POSITIVE IMPACT
Take-Two Interactive Software Inc's GTA Online is the setting for 'Grand Theft Hamlet,' a documentary acquired by Mubi for global streaming. This highlights the cultural impact and versatility of GTA Online.
The documentary's use of GTA Online as a platform for staging a classic play highlights the game's versatility and cultural impact, potentially increasing interest and engagement with the game. This could positively impact Take-Two's brand and user base.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 70