Zoom Powers Up AI Strategy With New Monetization Push, Unveils AI Companion 2.0
Portfolio Pulse from Surbhi Jain
Zoom Video Communications Inc (NASDAQ:ZM) is advancing its AI strategy with the introduction of AI Companion 2.0, aiming to enhance workplace productivity. The company plans to monetize its AI tools with a Custom Add-on priced at $12 per user per month, marking a shift in its business model. Zoom also updated its financial model, targeting sustainable growth with a focus on AI integration.
October 10, 2024 | 12:38 pm
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Zoom is enhancing its AI strategy with AI Companion 2.0, offering it for free to users, and plans to monetize with a $12/month Custom Add-on. This marks a strategic shift towards AI-driven revenue growth. The company also updated its financial targets, focusing on sustainable growth.
Zoom's introduction of AI Companion 2.0 and the monetization strategy with a $12/month add-on indicates a significant shift towards AI-driven revenue. This aligns with market trends favoring AI integration, likely boosting investor confidence and short-term stock performance. The updated financial targets, although slightly lower than recent margins, emphasize sustainable growth, which is positive for long-term investors.
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