Harris Drinks A Miller High Life On 'The Late Show,' Labels Trump Loser, Criticizes Ties To Putin: 'He Openly Admires Dictators And Authoritarians'
Portfolio Pulse from Chris Katje
Vice President Kamala Harris appeared on 'The Late Show With Stephen Colbert,' where she drank a Miller High Life beer and criticized Donald Trump. The show aired on CBS, a unit of Paramount Global. Harris' choice of beer, owned by Molson Coors Beverage Co, may have been a strategic move to appeal to voters in swing states like Wisconsin.

October 09, 2024 | 6:42 pm
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POSITIVE IMPACT
Paramount Global's CBS aired Kamala Harris' interview on 'The Late Show,' which could boost viewership and engagement due to the political content and Harris' candid remarks.
The airing of a high-profile political figure like Kamala Harris on CBS can attract more viewers, potentially increasing advertising revenue and engagement for Paramount Global.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Molson Coors Beverage Co's Miller High Life was featured prominently as Kamala Harris' beer of choice on 'The Late Show,' potentially boosting brand visibility and appeal.
The mention of Miller High Life on a popular show can enhance brand visibility and appeal, especially if perceived as a strategic choice to connect with voters in key states.
CONFIDENCE 75
IMPORTANCE 50
RELEVANCE 60