Surfside Co-ceo Jon Lowen On Actionable Data Says A Name In An Email Is Not Something You Use To Target Someone You Need To Convert That; We See A Shockingly Low Amount Of Retailers Who Are Capturing Emails And Phone Numbers On A Consistent Basis; Make Sure Bud Tenders Are Having Those Practices In Places They're Using The Tools And Getting The Value That They Can Be Getting
Portfolio Pulse from Benzinga Newsdesk
Jon Lowen, Co-CEO of Surfside, emphasizes the importance of capturing actionable data like emails and phone numbers for effective targeting in retail. He notes that many retailers fail to consistently gather this data, which is crucial for maximizing value.
October 09, 2024 | 4:39 pm
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POSITIVE IMPACT
The article indirectly suggests that companies within the cannabis sector, like those in the MSOS ETF, could benefit from improved data capture practices as highlighted by Surfside's Co-CEO.
The mention of data capture practices is relevant to companies in the cannabis sector, which are part of the MSOS ETF. Improved data strategies could enhance marketing effectiveness and customer engagement, potentially benefiting these companies.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50