Instacart And Roku Expand Advertising Partnership With New Shoppable Formats And Targeting
Portfolio Pulse from Benzinga Newsdesk
Instacart and Roku have expanded their advertising partnership to introduce new shoppable formats and targeting capabilities. This collaboration aims to enhance the advertising efforts of consumer-packaged goods companies by making TV moments shoppable and providing valuable insights.
October 09, 2024 | 1:00 pm
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Instacart's expanded partnership with Roku introduces new shoppable ad formats, enhancing its advertising capabilities and potentially increasing its appeal to CPG advertisers.
The partnership with Roku allows Instacart to offer enhanced advertising solutions, which could attract more CPG advertisers and increase revenue. The introduction of shoppable formats aligns with current trends in personalized shopping experiences.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Roku's partnership with Instacart enhances its advertising platform with new shoppable formats, potentially increasing its attractiveness to advertisers and boosting user engagement.
By expanding its partnership with Instacart, Roku can offer advertisers new interactive ad formats, which may increase its platform's attractiveness and user engagement. This aligns with the growing trend of interactive and personalized advertising.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80