Zeta Global Expands Reach with $250M LiveIntent Acquisition, AI-Driven Growth Ahead
Portfolio Pulse from Lekha Gupta
Zeta Global Holdings Corp. (NYSE:ZETA) is acquiring LiveIntent for $250 million, enhancing its AI-driven marketing capabilities. The acquisition is expected to be accretive to earnings and is priced at an attractive EBITDA multiple. Zeta's shares rose 4.27% premarket.
October 09, 2024 | 12:05 pm
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POSITIVE IMPACT
The Invesco Dorsey Wright Technology Momentum ETF (NASDAQ:PTF) provides exposure to Zeta Global, which is acquiring LiveIntent for $250 million. This acquisition could positively impact the ETF's performance.
PTF holds Zeta Global, which is acquiring LiveIntent. This strategic acquisition is expected to enhance Zeta's growth, potentially benefiting PTF's performance.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
The Alpha Architect U.S. Quantitative Momentum ETF (NASDAQ:QMOM) includes Zeta Global, which is acquiring LiveIntent for $250 million. This acquisition could positively impact the ETF's performance.
QMOM holds Zeta Global, which is acquiring LiveIntent. This strategic acquisition is expected to enhance Zeta's growth, potentially benefiting QMOM's performance.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
Zeta Global is acquiring LiveIntent for $250 million, enhancing its AI marketing platform. The acquisition is expected to be accretive to earnings and is priced at a favorable EBITDA multiple. Zeta's shares rose 4.27% premarket.
The acquisition of LiveIntent is a strategic move to enhance Zeta's AI marketing capabilities, which is expected to be immediately accretive to earnings. The market has reacted positively, with shares rising 4.27% premarket, indicating investor confidence in the deal's potential to drive growth.
CONFIDENCE 95
IMPORTANCE 90
RELEVANCE 100