Trump's Old Frenemies, Stormy Daniels And Michael Cohen, Go Global With 2024 Election Night Coverage In US, UK
Portfolio Pulse from Chris Katje
Warner Bros. Discovery's CNN partners with UK's Channel 4 for 2024 US election night coverage, featuring Stormy Daniels and Michael Cohen. This collaboration aims to boost viewership with high-profile guests and shared resources.
October 08, 2024 | 9:24 pm
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Warner Bros. Discovery's CNN partners with Channel 4 for 2024 US election coverage, potentially boosting viewership and brand visibility with high-profile guests like Stormy Daniels and Michael Cohen.
The partnership with Channel 4 and the inclusion of high-profile guests could enhance CNN's viewership and brand visibility, positively impacting Warner Bros. Discovery's media segment. This strategic move aligns with the global interest in the US election, potentially driving higher engagement and advertising revenue.
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