iAnthus CEO Richie Proud Says Brands Emotionally Connect With Consumers But Not Everybody Is A Great Storyteller; Says To Think About What Is The Role That A Product Plays In A Consumer's Life, Think About Balancing Consumer Retention And New Consumer Acquisition
Portfolio Pulse from Benzinga Newsdesk
iAnthus CEO Richie Proud emphasizes the importance of emotional connection between brands and consumers, highlighting the need for effective storytelling. He advises companies to consider the role of their products in consumers' lives and balance consumer retention with new consumer acquisition.
October 08, 2024 | 6:54 pm
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The article discusses the importance of storytelling and consumer connection in the cannabis industry, which could impact MSOS, an ETF focused on U.S. cannabis companies.
The article indirectly relates to MSOS as it discusses strategies relevant to the cannabis industry, which MSOS is part of. However, no direct mention of MSOS or specific actions affecting it were made, leading to a neutral short-term impact.
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