Bell Media and Warner Bros. Discovery Expand Partnership In Canada, Broadening Bell Media And Warner Bros. Discovery's Content Pact And Extends Crave As The Exclusive Canadian Home Of HBO And Max Originals; Deal Includes Co-Development And Canadian Content Licensing Commitment
Portfolio Pulse from Benzinga Newsdesk
Bell Media and Warner Bros. Discovery have expanded their partnership in Canada, making Crave the exclusive home for HBO and Max Originals. The deal includes co-development of Canadian content and licensing commitments.
October 08, 2024 | 1:33 pm
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Bell Media, a subsidiary of BCE, has expanded its partnership with Warner Bros. Discovery, securing Crave as the exclusive Canadian home for HBO and Max Originals. This strengthens BCE's content offerings and market position in Canada.
The expanded partnership enhances BCE's content offerings through Crave, potentially increasing subscriber numbers and revenue. The inclusion of co-development and licensing commitments further solidifies BCE's market position.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Warner Bros. Discovery has expanded its partnership with Bell Media, ensuring its content, including HBO and Max Originals, remains exclusive to Crave in Canada. This deal enhances WBD's content distribution and market reach.
The deal secures a key distribution channel for WBD's content in Canada, potentially increasing viewership and revenue. The co-development of Canadian content also opens new opportunities for WBD.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80