Marriott International Announces The Expansion Of The City Express By Marriott Brand Into The United States & Canada, Marking The Company's Entry Into The Affordable Midscale Transient Segment In The Region
Portfolio Pulse from Benzinga Newsdesk
Marriott International is expanding its City Express by Marriott brand into the U.S. and Canada, marking its entry into the affordable midscale transient segment in these regions. This move is part of Marriott's strategy to strengthen its presence in the midscale market.
October 08, 2024 | 12:04 pm
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Marriott International is expanding its City Express by Marriott brand into the U.S. and Canada, entering the affordable midscale transient segment. This strategic move aims to strengthen Marriott's presence in the midscale market.
The expansion into the U.S. and Canada with the City Express brand represents a significant strategic move for Marriott, as it enters the affordable midscale transient segment. This could potentially increase Marriott's market share and revenue in the region, positively impacting its stock price in the short term.
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