IAS Expands TikTok Media Quality Coverage To 75+ New Markets, Testing Video Exclusion List For Advertisers
Portfolio Pulse from Benzinga Newsdesk
Integral Ad Science (IAS) is expanding its media quality coverage on TikTok to over 75 new markets. This expansion includes new placements such as Profile, Search, Following Feeds, and TikTok Lite. Additionally, IAS is testing a video exclusion list for advertisers to enhance ad targeting.
October 08, 2024 | 11:12 am
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IAS is expanding its media quality coverage on TikTok to over 75 new markets, including new placements and testing a video exclusion list for advertisers.
The expansion into 75+ new markets and the introduction of a video exclusion list could enhance IAS's service offerings, potentially increasing its attractiveness to advertisers and boosting revenue.
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