Genius Sports Launches FANHub, The World's First Omnichannel Advertising And Activation Platform To Engage Sports Fans
Portfolio Pulse from Benzinga Newsdesk
Genius Sports has launched FANHub, an innovative omnichannel advertising and activation platform designed to engage sports fans. The platform offers programmatic and social media buying, audience activation, and creative personalization using real-time data. Key features include fan-first audiences, premium inventory, bid modeling, and dynamic creative optimization.
October 07, 2024 | 12:07 pm
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Genius Sports has introduced FANHub, a new platform aimed at enhancing fan engagement through advanced marketing strategies. This could potentially boost GENI's market position and attract more clients.
The launch of FANHub positions Genius Sports as a leader in sports marketing technology, potentially increasing its client base and revenue. The platform's innovative features could attract significant interest from sports organizations looking to enhance fan engagement.
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