Mark Zuckerberg's Facebook Paid $2B To Content Creators In The Past Year — And It Wants To Pay Out More
Portfolio Pulse from Chris Katje
Meta Platforms Inc. (NASDAQ:META) has paid over $2 billion to content creators in the past year to enhance monetization on Facebook. The company is launching a new platform, Facebook Content Monetization, to streamline and expand creator earnings. This move aims to compete with platforms like YouTube, which has paid $70 billion to creators over three years.
October 03, 2024 | 10:11 pm
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Meta Platforms is enhancing its monetization strategy by paying $2 billion to content creators and launching a new platform to streamline earnings. This move is part of its strategy to compete with YouTube and attract more creators.
Meta's $2 billion payout to creators and the launch of a new monetization platform are significant steps to enhance its competitive position against YouTube. This could attract more creators to Facebook, potentially increasing user engagement and ad revenue, positively impacting Meta's stock price.
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