Starbucks Expands Its Collaborative Coffee Innovation Network; Adds Two New Coffee Innovation Farms Located In Guatemala And Costa Rica With Future Farm Investments In Africa And Asia
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Starbucks is expanding its Collaborative Coffee Innovation Network by adding two new coffee innovation farms in Guatemala and Costa Rica. The company also plans future investments in Africa and Asia.
October 03, 2024 | 10:02 am
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Starbucks is enhancing its coffee innovation capabilities by establishing new farms in Guatemala and Costa Rica, with plans for further investments in Africa and Asia. This expansion could strengthen its supply chain and product offerings.
The expansion of Starbucks' coffee innovation network is likely to positively impact its supply chain and product development, potentially leading to enhanced product offerings and market growth. This strategic move indicates a commitment to innovation and sustainability, which could improve brand perception and customer loyalty.
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