Why Weed Aroma Matters: Aurora Cannabis Collaborates In Study On Marijuana Smells
Portfolio Pulse from Jelena Martinovic
Aurora Cannabis Inc. (NASDAQ:ACB) is collaborating with the University of British Columbia on a research project funded by Genome British Columbia. The project aims to validate genetic and chemical markers for fruity aroma in cannabis, which is a key consumer preference factor. This collaboration will enhance Aurora's breeding program by focusing on aroma, yield, potency, and disease resistance.
October 02, 2024 | 2:04 pm
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Aurora Cannabis is collaborating with UBC on a Genome BC-funded project to study cannabis aromas. This research will enhance Aurora's breeding program, focusing on consumer-preferred traits like aroma, yield, and potency.
The collaboration with UBC and Genome BC funding allows Aurora to focus on aroma, a key consumer preference, without financial constraints. This could lead to improved cannabis strains, potentially increasing market appeal and sales.
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