Taboola Partners With Jounce Media To Verify Ad Inventory Is Free From Made For Advertising Properties
Portfolio Pulse from Benzinga Newsdesk
Taboola has partnered with Jounce Media to ensure its Taboola Select publisher network is free from Made for Advertising (MFA) properties. This move aims to enhance the quality of ad inventory and provide advertisers with brand-safe placements.
October 02, 2024 | 1:06 pm
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Taboola's partnership with Jounce Media aims to verify that its ad inventory is free from Made for Advertising properties, enhancing the quality and brand safety of its offerings.
The partnership with Jounce Media is likely to enhance Taboola's reputation by ensuring its ad inventory is free from low-quality MFA properties. This could attract more advertisers seeking brand-safe environments, potentially increasing revenue and positively impacting the stock price.
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