Google Updates Google Ads Gambling And Games Policy, Brazil To Run Ads For Online Sports Betting/ Online Gambling Services After Sept 30; Advertisers Must Demonstrate That They Have Requested Authorization To Operate These Services From The Brazilian Ministry Of Finance
Portfolio Pulse from Benzinga Newsdesk
Google has updated its Google Ads policy to allow online sports betting and gambling ads in Brazil starting after September 30. Advertisers must show they have requested authorization from the Brazilian Ministry of Finance.
September 27, 2024 | 8:28 pm
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POSITIVE IMPACT
The policy change by Google to allow online gambling ads in Brazil may positively impact the Brazilian market, potentially benefiting the iShares MSCI Brazil ETF.
The inclusion of online gambling ads could stimulate the Brazilian economy, potentially benefiting the iShares MSCI Brazil ETF, which tracks the Brazilian market.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 60
POSITIVE IMPACT
Google's update to its Ads policy to allow online gambling ads in Brazil could increase ad revenue, given the growing market for online sports betting.
The policy change allows Google to tap into Brazil's online gambling market, potentially increasing ad revenue. This is significant as it opens a new revenue stream in a large market.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Alphabet's Google Ads policy change in Brazil to permit online gambling ads could lead to increased ad revenue, leveraging the expanding online betting market.
Alphabet, as Google's parent company, stands to benefit from increased ad revenue due to the policy change, which allows access to Brazil's online gambling market.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80