Paramount Prepares To Part Ways With Nielsen For Audience Measurement Over Pricing Conflict
Portfolio Pulse from Vandana Singh
Paramount Global (NASDAQ:PARA) is considering ending its contract with Nielsen for audience measurement due to pricing conflicts. Paramount may switch to alternatives like VideoAmp if no agreement is reached. This move reflects broader industry dissatisfaction with Nielsen's services.
September 27, 2024 | 6:11 pm
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Paramount Global is considering ending its reliance on Nielsen for audience measurement due to pricing conflicts. This could lead to a shift towards alternative measurement services like VideoAmp, impacting Paramount's data strategy.
Paramount's potential move away from Nielsen reflects dissatisfaction with rising costs and measurement capabilities. While this could disrupt their data strategy, the impact on stock price is uncertain as the company explores alternatives.
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