Ubisoft Faces Challenges: Star Wars Outlaws' Sales Struggles, Assassin's Creed Shadows Delay, Employee Strikes Ahead
Portfolio Pulse from Franca Quarneti
Ubisoft faces multiple challenges as Star Wars Outlaws underperforms, Assassin's Creed Shadows is delayed, and employee strikes loom. The company plans a strategic shift by releasing games on Steam to boost sales.
September 26, 2024 | 5:53 pm
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NEUTRAL IMPACT
Ubisoft's decision to release games on Steam follows a trend seen with Microsoft's Blizzard, which successfully launched Diablo 4 on Steam.
Ubisoft's move to release games on Steam mirrors Microsoft's strategy with Blizzard's Diablo 4. While this could boost sales, the direct impact on Microsoft is limited.
CONFIDENCE 70
IMPORTANCE 40
RELEVANCE 20
NEUTRAL IMPACT
Ubisoft's delay of Assassin's Creed Shadows to 2025 puts it in direct competition with Sony's Ghost of Yotei, potentially impacting Sony's game sales.
The delay of Assassin's Creed Shadows to 2025 means it will compete directly with Sony's Ghost of Yotei. This could impact Sony's game sales, but the effect is uncertain.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 30
NEGATIVE IMPACT
Ubisoft's Star Wars Outlaws underperformed, leading to a stock price drop. Assassin's Creed Shadows is delayed, and employee strikes are planned. Ubisoft plans to release games on Steam to boost sales.
Ubisoft's stock price dropped due to the underperformance of Star Wars Outlaws. The delay of Assassin's Creed Shadows and upcoming employee strikes add to the company's challenges. The strategic shift to Steam could help boost sales, but the immediate impact is negative.
CONFIDENCE 95
IMPORTANCE 90
RELEVANCE 100