'Bye-Bye Bloom: Fidelity Plans to Shutter Savings App Launched 2 Years Ago' - Barron's
Portfolio Pulse from Benzinga Newsdesk
Fidelity Investments is shutting down its savings and rewards app, Bloom, launched two years ago. Customers will be transitioned to Fidelity's main app early next year.
September 26, 2024 | 4:55 pm
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Fidelity Investments is closing its Bloom app and transitioning users to its main app, potentially streamlining operations and focusing resources.
The closure of the Bloom app suggests a strategic shift by Fidelity to consolidate its services under its main app. This could lead to more efficient operations but may not have a significant immediate impact on stock price.
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