Integral Ad Science To Now Offer Its Misinformation Brand Safety And Suitability Reporting For Advertisers Running Campaigns Across YouTube Ad Inventory
Portfolio Pulse from Benzinga Newsdesk
Integral Ad Science (IAS) has announced that it will now offer its misinformation brand safety and suitability reporting for advertisers running campaigns on YouTube. This service will help advertisers verify the safety and suitability of their digital media investments by detecting misinformation content on YouTube.
September 26, 2024 | 11:15 am
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Integral Ad Science (IAS) is expanding its services by offering misinformation detection for YouTube ad campaigns. This move enhances IAS's value proposition to advertisers by ensuring brand safety and suitability, potentially increasing demand for its services.
IAS's new service offering for YouTube ads positions it as a leader in brand safety and suitability, likely attracting more advertisers seeking to protect their brand image. This could lead to increased revenue and a positive short-term impact on IAS's stock price.
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