Expect Healthy Online Spending This Holiday Season, Says Analyst: What To Know
Portfolio Pulse from Erica Kollmann
BofA Securities anticipates strong online spending this holiday season, with Amazon and Walmart well-positioned to benefit. Consumers are focused on value, with 52% planning to increase online spending. Walmart leads in online groceries, while Amazon sees high spending intentions.

September 25, 2024 | 10:12 pm
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POSITIVE IMPACT
Amazon is expected to benefit from increased online spending this holiday season, with 45% of survey respondents planning to increase their usage. BofA highlights Amazon's strong position in value pricing.
Amazon is highlighted as a key beneficiary of increased online spending, with a significant portion of consumers planning to increase their usage. This positions Amazon well for revenue growth.
CONFIDENCE 90
IMPORTANCE 85
RELEVANCE 90
POSITIVE IMPACT
Walmart is well-positioned to gain market share in online groceries, with 30% of respondents choosing it as their preferred retailer. BofA sees Walmart benefiting from value pricing strategies.
Walmart's leadership in online groceries and focus on value pricing make it a strong contender for increased market share during the holiday season.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 85
NEUTRAL IMPACT
Temu, a subsidiary of PDD Holdings, saw increased usage, but only 20% of respondents plan to increase their usage further. This may limit PDD's growth potential in the short term.
While Temu has seen increased usage, the decline in the percentage of respondents planning to increase usage suggests limited short-term growth potential for PDD Holdings.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70