Zeta Global Launches AI-Powered Zeta Media Engine For People-Based Marketing At Scale, Leveraging Snowflake's Data Clean Room And Zeta's AI Tools For Programmatic Activation Across The Open Web
Portfolio Pulse from Benzinga Newsdesk
Zeta Global has introduced the AI-powered Zeta Media Engine, which utilizes Snowflake's Data Clean Room and Zeta's AI tools for programmatic marketing across the web. This collaboration aims to enhance people-based marketing at scale.
September 25, 2024 | 8:05 pm
News sentiment analysis
Sort by:
Ascending
POSITIVE IMPACT
Snowflake's Data Clean Room is being utilized in Zeta Global's new AI-powered Zeta Media Engine, highlighting Snowflake's role in advanced data solutions for marketing.
Snowflake's involvement in Zeta Global's new product launch underscores its importance in providing data solutions for marketing, potentially enhancing its reputation and client base in the data services sector.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 70
POSITIVE IMPACT
Zeta Global's launch of the AI-powered Zeta Media Engine, in collaboration with Snowflake, is a strategic move to enhance its marketing capabilities. This could potentially increase Zeta's market share in AI-driven marketing solutions.
The launch of the Zeta Media Engine represents a significant product development for Zeta Global, potentially increasing its competitiveness in the AI marketing space. The use of Snowflake's Data Clean Room enhances the offering, making it more attractive to clients.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 90