Meta's introduction of celebrity voice mimicking in its AI chatbot is a significant product enhancement that could attract more users to its platforms, potentially boosting user engagement and retention. This development positions Meta competitively against AI leaders like OpenAI and Google. The move also demonstrates Meta's proactive approach in securing agreements with celebrities, avoiding legal issues similar to those faced by OpenAI. The announcement at the Connect conference is likely to generate positive media coverage and investor interest, potentially leading to a short-term positive impact on Meta's stock price.