'Levi's Teases a New Beyoncé Collaboration' - WWD
Portfolio Pulse from Benzinga Newsdesk
Levi's is hinting at a new collaboration with Beyoncé, following the success of her song 'Levii's Jeans' which boosted Levi's store traffic by 19.9%. The brand is leveraging cultural icons to enhance its market presence.
September 23, 2024 | 4:21 pm
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Levi's is teasing a collaboration with Beyoncé, which could further boost brand visibility and sales, following a 19.9% increase in store traffic from her song 'Levii's Jeans'.
The collaboration with Beyoncé is likely to enhance Levi's brand visibility and sales, as her previous song 'Levii's Jeans' already increased store traffic by 19.9%. This partnership aligns with Levi's strategy to engage with cultural icons.
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