AMD Chief Predicts Custom Chips Will Outperform GPUs, Sees Shift in AI Chip Demand: Report
Portfolio Pulse from Anusuya Lahiri
AMD's CEO Lisa Su predicts a shift in AI chip demand from GPUs to custom chips, highlighting potential benefits in energy efficiency and cost. This could impact companies like Nvidia, Amazon, and Google, who are currently leading in AI chip development.

September 23, 2024 | 12:59 pm
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POSITIVE IMPACT
AMD's CEO predicts a shift from GPUs to custom chips, which could benefit AMD as it focuses on mainstream and mid-range GPUs. This aligns with AMD's strategy to grow its data center GPU revenue.
AMD's focus on mainstream GPUs and potential growth in data center revenue aligns with the predicted shift to custom chips, suggesting a positive impact on AMD's stock.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Google, with its custom AI chips, may benefit from the predicted shift towards custom chips, as noted by AMD's CEO.
Google's existing custom AI chip strategy aligns with the predicted shift, potentially benefiting its market position and stock.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 60
NEUTRAL IMPACT
Amazon, a leader in AI chip development, may need to adapt to the predicted shift towards custom chips, as highlighted by AMD's CEO.
Amazon's existing focus on AI chip development may need to adapt to the shift towards custom chips, but the impact on its stock is uncertain.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 60
NEUTRAL IMPACT
The First Trust Nasdaq Semiconductor ETF, which includes AMD and Nvidia, may see volatility due to the predicted shift in AI chip demand.
FTXL's exposure to AMD and Nvidia could lead to volatility as the market reacts to the predicted shift in AI chip demand.
CONFIDENCE 75
IMPORTANCE 50
RELEVANCE 50
NEUTRAL IMPACT
The Columbia Semiconductor and Technology ETF may experience changes in value due to the shift in AI chip demand, as predicted by AMD's CEO.
SEMI's value may fluctuate as the market adjusts to the predicted shift in AI chip demand, impacting semiconductor stocks.
CONFIDENCE 75
IMPORTANCE 50
RELEVANCE 50
NEGATIVE IMPACT
Nvidia, known for its gaming GPUs, may face challenges as AMD's CEO predicts a shift to custom chips for AI, potentially impacting Nvidia's market dominance.
Nvidia's focus on gaming GPUs may be challenged by a shift to custom chips, potentially impacting its market position and stock performance.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80