Are Big iPhone Overhauls A Thing Of The Past? Apple Shifts Focus To Software Upgrades In New Smartphone Lineup As Major Redesigns Take Backseat
Portfolio Pulse from Ananya Gairola
Apple Inc. is shifting its focus from frequent hardware redesigns to software upgrades in its iPhone lineup, moving to a longer redesign cycle. Despite a decline in revenue partly due to slower iPhone sales, Apple remains optimistic about the iPhone 16 series, which emphasizes software features. However, the iPhone 16 faces challenges such as low demand expectations and competition from Huawei in China.
September 23, 2024 | 9:34 am
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Apple is transitioning to a longer hardware redesign cycle, focusing more on software upgrades for its iPhones. This shift may impact short-term sales, as seen with the iPhone 16's lukewarm demand and competition from Huawei. However, strong initial demand could support Apple's market cap growth.
Apple's move to a longer redesign cycle and focus on software upgrades could affect short-term sales, as seen with the iPhone 16's mixed demand. However, strong initial demand and potential market cap growth provide a neutral outlook.
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