Jeff Bezos-Backed Perplexity AI In Discussion With Marriott And Nike As It Prepares To Challenge To Google's Dominance
Portfolio Pulse from Ananya Gairola
Perplexity AI, backed by Jeff Bezos, is developing a new ad model to challenge Google's dominance in the digital ads industry. The startup is in talks with Nike and Marriott to launch a 'sponsored' question system by year-end, offering a cheaper alternative to Google's ad pricing.
September 23, 2024 | 1:33 am
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POSITIVE IMPACT
Marriott is in discussions with Perplexity AI to explore a new ad model that could provide more affordable advertising options.
Marriott's potential partnership with Perplexity AI could lead to more affordable advertising, benefiting its marketing efforts.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 60
POSITIVE IMPACT
Nike is in discussions with Perplexity AI to participate in a new ad model that could offer cost-effective advertising solutions.
Nike's involvement in Perplexity AI's ad model could provide cost-effective advertising, potentially enhancing its marketing strategy.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 60
NEGATIVE IMPACT
Perplexity AI is challenging Google's dominance in the digital ads market with a new ad model that could disrupt Google's revenue stream.
Perplexity AI's new ad model offers a cheaper alternative to Google's, potentially attracting advertisers away from Google. This could negatively impact Google's ad revenue.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
Perplexity AI is challenging Google's dominance in the digital ads market with a new ad model that could disrupt Google's revenue stream.
Perplexity AI's new ad model offers a cheaper alternative to Google's, potentially attracting advertisers away from Google. This could negatively impact Google's ad revenue.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80