Rivian Now Offers Used Vehicles On Online Shop At Lowered Prices
Portfolio Pulse from Anan Ashraf
Rivian Automotive has launched a pre-owned vehicle section on its online store, offering used R1T and R1S models at lower prices than new ones. This move could attract cost-conscious buyers and increase Rivian's market reach.
September 19, 2024 | 12:34 pm
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Rivian's introduction of a pre-owned vehicle section on its online store could attract more buyers by offering lower-priced options, potentially boosting sales and market presence.
By offering pre-owned vehicles at lower prices, Rivian can attract a broader customer base, including those who find new models too expensive. This strategy could lead to increased sales and market penetration, positively impacting Rivian's stock price in the short term.
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