Barstool Sports Expands Into Cannabis Industry, Partners With Green Thumb Industries
Portfolio Pulse from Juan Spínelli
Barstool Sports partners with Green Thumb Industries to create cannabis-focused content, leveraging its large audience to promote GTI's brands RYTHM and Dogwalkers Prerolls. This collaboration aims to integrate cannabis into mainstream media, bypassing advertising restrictions.
September 18, 2024 | 4:57 pm
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Green Thumb Industries partners with Barstool Sports to promote its cannabis brands RYTHM and Dogwalkers Prerolls through custom content, leveraging Barstool's large audience to bypass advertising restrictions.
The partnership with Barstool Sports provides GTI with a significant platform to reach a wider audience, potentially increasing brand visibility and consumer engagement. This move is likely to positively impact GTI's market presence and sales.
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