Alphabet's Google Offered To Sell Ad Marketplace AdX To Address Competition Concerns Over Adtech Practices; European Publishers Rejected Offer As Insufficient
Portfolio Pulse from Benzinga Newsdesk
Alphabet's Google proposed selling its AdX ad marketplace to address competition concerns regarding its adtech practices. However, European publishers found the offer insufficient.
September 18, 2024 | 4:16 pm
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Google's offer to sell AdX was rejected by European publishers, indicating ongoing regulatory challenges in the adtech sector.
The rejection of Google's offer to sell AdX by European publishers suggests that the company may face continued regulatory scrutiny and potential penalties, which could negatively impact its stock price in the short term.
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