Roku Launches Ads Manager, A Self-Service CTV Solution For Growth Marketers, Featuring First-To-Market Shopify Integration For Shoppable Campaigns
Portfolio Pulse from Benzinga Newsdesk
Roku has launched Ads Manager, a self-service connected TV solution aimed at growth marketers. This platform features a first-to-market integration with Shopify, enabling shoppable campaigns.
September 18, 2024 | 1:04 pm
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POSITIVE IMPACT
Roku's launch of Ads Manager, a self-service CTV solution, positions the company to attract growth marketers. The integration with Shopify for shoppable campaigns could enhance Roku's advertising appeal.
The introduction of Ads Manager with Shopify integration is a strategic move by Roku to enhance its advertising platform. This could lead to increased adoption by marketers, potentially boosting Roku's revenue from advertising.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
Shopify's integration with Roku's Ads Manager allows for shoppable campaigns, potentially increasing Shopify's reach and engagement in the CTV advertising space.
Shopify's integration with Roku's Ads Manager allows its merchants to create shoppable campaigns on CTV, potentially increasing Shopify's value proposition and engagement in the advertising market.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 70