Electronic Arts Unveils New "Battlefield" Title With Play Testing Launching Next Year, Announces "The Sims" Film In Partnership With Amazon MGM Studios, And Expects To Double Annual Bookings For "The Sims" Over Five Years; "EA Sports" App To Soft-Launch In Spain This Fall Combining Sports Content, Live Data, And Social Messaging
Portfolio Pulse from Benzinga Newsdesk
Electronic Arts (EA) has announced a new 'Battlefield' title with play testing set for next year, a 'The Sims' film in partnership with Amazon MGM Studios, and aims to double annual bookings for 'The Sims' over five years. Additionally, the 'EA Sports' app will soft-launch in Spain this fall.
September 17, 2024 | 7:14 pm
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Electronic Arts is launching a new 'Battlefield' game, partnering with Amazon MGM for a 'The Sims' film, and plans to double 'The Sims' bookings over five years. The 'EA Sports' app will also soft-launch in Spain.
The announcement of a new 'Battlefield' title and a 'The Sims' film could boost EA's brand and revenue potential. The plan to double 'The Sims' bookings indicates strong growth expectations. The 'EA Sports' app launch in Spain could expand EA's market presence.
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