DraftKings Faces Major League Baseball Lawsuit Over Usage Of Players' Names, Images: 'Not Merely Informational – It Is Promotional'
Portfolio Pulse from Chris Katje
DraftKings faces a lawsuit from the MLB Players Union for using players' names and images without permission, potentially affecting its operations and marketing strategies.
September 16, 2024 | 11:24 pm
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DraftKings is facing a lawsuit from the MLB Players Union for using players' names and images without permission. This legal challenge could impact DraftKings' marketing strategies and financials, as the union seeks compensatory and punitive damages.
The lawsuit could lead to financial penalties and force DraftKings to change its marketing strategies, potentially affecting its stock price negatively in the short term. The demand for profits from the use of player images to be turned over to players could also impact financials.
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