MrBeast, Logan Paul, KSI Team Up To Launch Lunchly, Take On Lunchables — And Warren Buffett
Portfolio Pulse from Chris Katje
Content creators MrBeast, Logan Paul, and KSI have launched Lunchly, a new food company competing with Kraft Heinz's Lunchables. Lunchly aims to offer healthier, grab-and-go lunch options and will be available at Kroger stores. This competition could impact Kraft Heinz, a significant holding of Warren Buffett's Berkshire Hathaway.
September 16, 2024 | 10:19 pm
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NEGATIVE IMPACT
Berkshire Hathaway, owning a significant stake in Kraft Heinz, could be affected by the competition Lunchly poses to Lunchables, potentially impacting its investment value.
Berkshire Hathaway owns over 25% of Kraft Heinz. The competition from Lunchly could affect Kraft Heinz's performance, potentially impacting the value of Berkshire's investment.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 70
NEGATIVE IMPACT
Kraft Heinz's Lunchables faces new competition from Lunchly, launched by MrBeast, Logan Paul, and KSI. This could impact Kraft Heinz's market share in the grab-and-go lunch sector.
Lunchly, backed by popular content creators, offers healthier lunch options, directly competing with Kraft Heinz's Lunchables. This could lead to a loss of market share for Kraft Heinz, negatively impacting its stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
Kroger will carry Lunchly products, potentially increasing foot traffic and sales as consumers seek out the new lunch options.
As a retailer carrying the new Lunchly products, Kroger could see increased customer interest and sales, positively impacting its business.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 60