Gannett and BetMGM Announce Multi-Year Partnership, BetMGM Will Serve As The Preferred Online Sportsbook And Casino Partner For USA TODAY Sports Providing Sports Betting Odds And Betting Information Across The Expansive USA TODAY Network
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Gannett Co., Inc. (NYSE:GCI) has announced a multi-year partnership with BetMGM, making BetMGM the preferred online sportsbook and casino partner for USA TODAY Sports. This partnership will provide sports betting odds and information across the USA TODAY Network.
September 16, 2024 | 12:02 pm
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POSITIVE IMPACT
Gannett Co., Inc. has entered a strategic partnership with BetMGM, enhancing its sports betting offerings across the USA TODAY Network. This could increase user engagement and advertising revenue.
The partnership with BetMGM positions Gannett to capitalize on the growing sports betting market, potentially increasing user engagement and advertising revenue across its digital platforms.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
BetMGM, a subsidiary of MGM Resorts, becomes the preferred sportsbook for USA TODAY Sports, expanding its reach to over 200 markets. This could enhance brand visibility and customer acquisition.
By becoming the preferred sportsbook for USA TODAY Sports, BetMGM can significantly increase its brand visibility and customer base, leveraging Gannett's extensive network.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 85