Apple Staring At 'Lower Than Expected' Demand For iPhone 16 Pro And Pro Max In The First Weekend, Says Top Analyst
Portfolio Pulse from Rounak Jain
Apple is facing lower than expected demand for its iPhone 16 Pro and Pro Max models during the first weekend of pre-orders, according to analyst Ming-Chi Kuo. Despite robust overall sales, the Pro models are underperforming, potentially impacting Apple's revenue projections. The iPhone 16 series, introduced with new AI capabilities, is also facing competition in China, and Apple has increased battery replacement prices for the Pro models.

September 16, 2024 | 9:15 am
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Apple's iPhone 16 Pro and Pro Max models are experiencing lower than expected demand during the first weekend of pre-orders, which could impact revenue projections. The Pro models are not meeting expectations despite robust overall sales.
The lower than expected demand for the iPhone 16 Pro and Pro Max models suggests potential challenges in meeting revenue projections for Apple. The Pro models are typically higher-margin products, and their underperformance could affect Apple's financial outlook. Additionally, competition in China and increased battery replacement costs may further impact consumer sentiment.
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