PubMatic Joins Forces with Haleon to Optimize Video and CTV Ads Globally
Portfolio Pulse from Benzinga Newsdesk
PubMatic has partnered with Haleon to optimize video and CTV ads globally, enhancing supply path transparency and sustainability. This collaboration aims to improve efficiency and performance for Haleon's brands like Advil, Centrum, and Tums.
September 16, 2024 | 8:02 am
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PubMatic partners with Haleon to optimize video and CTV ads, enhancing supply path transparency and sustainability. This partnership is expected to improve efficiency and performance for Haleon's brands.
The partnership with Haleon positions PubMatic as a preferred supply partner, likely increasing its market presence and revenue potential. The focus on sustainability and efficiency aligns with current market trends, potentially boosting investor confidence.
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