Activision Blizzard Mobile Games Face Cuts After Microsoft's Latest Round Of Layoffs: What Went Wrong With Warzone Mobile?
Portfolio Pulse from Franca Quarneti
Microsoft's recent layoffs have impacted Activision Blizzard's mobile game teams, particularly those working on Call of Duty: Warzone Mobile and Warcraft Rumble. Despite high expectations, Warzone Mobile has underperformed, leading to team reductions. Warcraft Rumble also faces waning interest. These developments raise questions about Microsoft's mobile gaming strategy post its $69 billion acquisition of Activision Blizzard.
September 13, 2024 | 6:08 pm
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NEUTRAL IMPACT
Microsoft's layoffs have affected Activision Blizzard's mobile game teams, raising concerns about its mobile gaming strategy. Despite a 44% increase in gaming revenue, challenges in mobile gaming persist.
The layoffs at Activision Blizzard's mobile game teams suggest challenges in Microsoft's mobile gaming strategy. However, Microsoft's overall gaming revenue has increased, indicating a mixed impact on the stock.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80