EU Antitrust Officials Likely To Order Google To Stop Anti-Competitive AdTech Practices But No Break-Up Order For Now; Regulators Could Issue Break-up Order At Later Stage If Anti-Competitive Practices Continue; Decision Unlikely Before EU Antitrust Chief Vestager Leaves Office In November, Decision Likely To Be Issued End 2024 Or 2025 Under New Antitrust Chief, Sources Say
Portfolio Pulse from Benzinga Newsdesk
EU antitrust officials are expected to order Google to cease anti-competitive practices in its AdTech business, but will not mandate a break-up at this time. A break-up order could be considered later if issues persist. The decision is anticipated by the end of 2024 or 2025.
September 13, 2024 | 4:10 pm
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EU antitrust officials are likely to order Google to stop anti-competitive practices in its AdTech business, but no immediate break-up order will be issued. A break-up could be considered later if issues persist.
The news indicates regulatory pressure on Google's AdTech practices, which could negatively impact its business operations and investor sentiment in the short term. However, the absence of an immediate break-up order provides some relief.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEUTRAL IMPACT
The EU's regulatory actions against Google could impact European markets, which are part of the Vanguard FTSE Europe ETF's portfolio. However, the direct impact on VGK is limited as it is a diversified fund.
While Google's regulatory challenges in Europe could affect the broader market, VGK's diversified holdings across various sectors and companies mitigate the direct impact on the ETF.
CONFIDENCE 70
IMPORTANCE 40
RELEVANCE 30