Spotify Introduces Pilot For A Premium Music Account For Young Listeners Under Age Of 13; Parents Will Now Be Able To Decide Whether A Young Listener Can Play Certain Artists Or Tracks With Co's New Control Feature; Managed Account Pilot To Be Available Exclusively As Part Of Premium Family Plan In Denmark, New Zealand, Sweden
Portfolio Pulse from Benzinga Newsdesk
Spotify is launching a pilot for a premium music account aimed at young listeners under 13, allowing parents to control which artists or tracks can be played. This managed account will be part of the Premium Family Plan and is initially available in Denmark, New Zealand, and Sweden.
September 13, 2024 | 1:00 pm
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Spotify is testing a new premium account for children under 13, with parental controls, as part of its Premium Family Plan. This could attract more family subscribers and enhance user engagement.
The introduction of a premium account for young listeners could increase Spotify's appeal to families, potentially boosting subscriptions and user engagement. The feature's exclusivity to the Premium Family Plan may drive more families to opt for this plan, positively impacting revenue.
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