Epic, EA, Ubisoft Face Accusations Of Deceit Over In-Game Purchases – EU Complaint Filed
Portfolio Pulse from Franca Quarneti
Epic Games, EA, Roblox, Activision Blizzard, Mojang Studios, Tencent's Supercell, and Ubisoft face accusations from the European Consumer Organisation of deceiving players into overspending on in-game purchases. The complaint calls for urgent action to address deceptive tactics, particularly affecting children.

September 12, 2024 | 8:33 pm
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NEGATIVE IMPACT
Electronic Arts is accused of using deceptive tactics in in-game purchases, particularly affecting children. This could lead to regulatory scrutiny and potential changes in monetization strategies.
EA is directly named in the complaint, which could lead to regulatory actions affecting its monetization practices. Past controversies with loot boxes add to the potential negative impact.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
Microsoft's Activision Blizzard is implicated in EU accusations of deceptive in-game purchase practices. This could lead to regulatory scrutiny and impact its gaming division.
Activision Blizzard, part of Microsoft, is named in the complaint, potentially leading to regulatory scrutiny and affecting its gaming operations.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 70
NEGATIVE IMPACT
Roblox is among the companies accused of misleading consumers with in-game purchases. This could result in increased regulatory scrutiny and potential changes to its business model.
Roblox is directly involved in the complaint, which may lead to regulatory challenges and necessitate changes in its in-game purchase strategies.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80