Google Antitrust 'Smoking Gun' Is Actually What Most Executives Are Paid To Do
Portfolio Pulse from Natan Ponieman
Alphabet Inc's Google is facing a second antitrust trial in the U.S. over its ad revenue business. The DOJ accuses Google of monopolizing the digital ad market through its Ad Manager platform. Evidence suggests Google's intent to dominate the market, which the DOJ argues violates antitrust laws. The trial could lead to a breakup of Google's units like Chrome and Android.
September 12, 2024 | 7:00 pm
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Alphabet Inc's Google is under scrutiny in a second antitrust trial, accused of monopolizing the digital ad market. The DOJ may push for a breakup of Google's units, impacting its business structure.
The DOJ's antitrust trial against Google could lead to significant structural changes if a breakup is pursued. This legal challenge directly targets Google's core ad business, which is crucial for its revenue. The potential for divestment of units like Chrome and Android could impact Google's market position and investor sentiment negatively in the short term.
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