Unity Software shares are trading higher after the company's new CEO announced it will cancel its unpopular runtime fee and opt for price increases through subscription fees.
Portfolio Pulse from Benzinga Newsdesk
Unity Software's shares rose following the announcement by its new CEO to cancel the unpopular runtime fee and instead increase prices through subscription fees.

September 12, 2024 | 5:51 pm
News sentiment analysis
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POSITIVE IMPACT
Unity Software's decision to cancel the runtime fee and increase subscription fees has positively impacted its stock price. This move is seen as favorable by investors, likely due to the unpopularity of the runtime fee.
The cancellation of the runtime fee addresses investor concerns and the shift to subscription fee increases is perceived as a more sustainable revenue model. This strategic change has led to a positive market reaction, boosting the stock price.
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