Trump Vs. Harris Presidential Debate Viewership Tops Trump, Biden Total But Falls Short Of Records: Here's How Many People Watched
Portfolio Pulse from Chris Katje
The recent presidential debate between Donald Trump and Kamala Harris attracted 67.1 million viewers, surpassing the previous Trump-Biden debate. ABC, owned by Disney, led with 19.05 million viewers. This strong viewership could benefit Disney's market share and advertising revenue.

September 12, 2024 | 5:42 pm
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NEUTRAL IMPACT
Fox Corp's Fox News attracted 9.1 million viewers for the Trump vs. Harris debate, trailing behind ABC and NBC. Despite a strong political viewership base, Fox's performance was lower than expected.
Fox News, part of Fox Corp, had a lower than expected viewership compared to ABC and NBC. This could indicate a neutral impact on Fox's short-term stock price as it did not lead in viewership.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 60
NEUTRAL IMPACT
Fox Corp's Fox News, under FOXA, garnered 9.1 million viewers for the Trump vs. Harris debate, which was less than ABC and NBC. This may not significantly impact Fox's short-term stock price.
Fox News, under FOXA, did not lead in viewership, which may result in a neutral impact on Fox's short-term stock price. The viewership was lower than ABC and NBC, despite Fox's strong political viewership base.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 60
POSITIVE IMPACT
Disney's ABC network hosted the Trump vs. Harris debate, attracting 19.05 million viewers. This strong performance could enhance Disney's market share and advertising revenue in the current quarter.
ABC, a unit of Disney, hosted the debate and achieved the highest viewership among networks. This could positively impact Disney's market share and advertising revenue, as high viewership often attracts more advertisers.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80