'Unity Cancels Its Much-hated Runtime Fee, Opting For Traditional Price Increases Instead' - Venture Beat
Portfolio Pulse from Benzinga Newsdesk
Unity has canceled its controversial Runtime Fee, opting for traditional price increases instead. This decision, made by new CEO Matthew Bromberg, aims to reconcile with game developers. Unity Pro and Enterprise will see price hikes of 8% and 25% respectively, effective January 1, 2025.

September 12, 2024 | 3:14 pm
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Unity cancels its unpopular Runtime Fee, opting for traditional price increases. This move aims to mend relations with developers and stabilize the company's pricing strategy.
The cancellation of the Runtime Fee is likely to improve Unity's relationship with developers, potentially leading to a more stable customer base and positive sentiment. The traditional price increases, while higher, are more predictable and may be better received. This strategic shift could positively impact Unity's stock price in the short term as it addresses previous controversies.
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